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Cookie Policy

Last updated: 2026-09-29

This Cookie Policy explains how Smugla Ltd (“Smugla”) uses cookies and similar technologies on our UK websites and portals. It should be read with our Privacy Policy.

1. What are cookies?

Cookies are small text files stored on your device. Similar technologies include local storage and pixels. They help the site work, keep you signed in, remember preferences, and (where allowed) measure performance.

2. Types we use

  • Strictly necessary: authentication, security, load balancing and core features — these do not require consent under PECR where strictly necessary
  • Functional: language, theme and similar preferences
  • Analytics: aggregated usage to improve reliability and UX (only where enabled and, where required, with consent)
  • Marketing: only if we enable campaigns and obtain any consent required by UK law

3. Managing cookies

You can block or delete cookies in your browser settings. Blocking strictly necessary cookies may prevent login or booking flows from working. Where we present a cookie banner, you can update non-essential choices there.

4. Retention

Session cookies expire when you close the browser. Persistent cookies last for a defined period appropriate to their purpose (for example preference or security rotation).

5. Updates and contact

We may update this policy when our tooling changes. Questions: privacy@smugla.com.